HP Pharrell

had the great honor of doing (more) algorithmic particle artistry with Motion Theory to produce this stunning new HP commercial, for their "The computer is personal again" campaign. Spinning spools of typographic smoke, shaking the pixels off shoes, and of course, a swarm of gratuitous abstract cool stuff -- these composite effects were animated primarily in Processing code with reinforcement C++ coding when needed. Thanks to Gabriel Dunne for doing some of the satellites. Unlike Nike 'One', this was quite a chromatic job. I have since gained a personal relationship with the colors magenta (FF00FF) and lime (00FF00). Special thanks to Mark Kudsi and Mathew Cullen, whose talents were absolutely essential to this wonderful project. This is what baby looks like.